Having a great product or service isn’t enough. There are countless business stories about the failure of companies that developed anything from the next killer application to boost productivity to a kitchen gadget that would revolutionize cooking.
A company can have the best product on the market and still not succeed if it doesn’t have the right sales strategy in place to ensure that customers get the thing in their hands.
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It’s usually relatively easy to make initial assessments on how much work an employee can handle and this helps you set targets for productivity and payback. However, the real challenge comes not from planning the work, but rather from working the plan.
