How do you measure the ROI? Should my company be using what may appear to be a free digital marketing facility but in reality does have costs associated with it.
This subject is covered in the next leadership briefing. It gives insights into practical usage of Twitter as a corporate brand builder or lead generator.
http://leadership.spunje.com/leadership-briefings/
This briefing paper has been compiled by the Spunje researcher of the Digital Marketing Spunje and will be available free to all those sign up for leadership briefings
