Sneak up behind someone and poke them with a safety pin and they jump. Do it 100 times to a 100 different people and you will get the SAME result.
http://thedewview.com/2009/09/09/sales-stat-strategies-suck/
People do what people do because they are people and that’s what people do…
Instead of researching what already exists – what people are already doing — spend time on what you WANT people to be doing. That should be your ONLY concern. What people are doing is already the past. Your vision for them promises a new and better future.