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Archive for October 18th, 2009
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Luxury-Goods Makers Brandish Green Credentials
The bad economy and a fundamental shift in the market for luxury goods are forcing an industry that reveres names... -
Don’t look for the logo to boost reputation, says Pfizer PR
Authenticity and earned media trump slick corporate ads when it comes to bolstering corporate reputation, said Pfizer’s Sally Susman. Speaking at...