We’re back from our 6th annual B2B Marketing Summit in San Francisco, where the marketers on stage and in the audience shared an amazing wealth of strategic ideas and lessons learned. In the process, we noticed several themes that ran through this year’s event. Here’s a rundown of eight takeaways that include tips on: o Re-engaging old leads o Reaching different members of the buying committee o Using systems to manage your data o Making the most of existing content
http://www.marketingsherpa.com/article.php?ident=31377
Although it’s a challenge to feed relevant content to a wide range of channels and audiences, you have an ace up your sleeve: All content can be repackaged, repurposed, and recycled
