Comparing a Steve Jobs presentation to most presentations is impossible — he’s in a league all his own. Apple’s chief executive is arguably the most charismatic pitchman in business today. His presentations are brilliant demonstrations of visual storytelling that turn customers, employees, and the entire computer industry into evangelists. The Apple website streams video of Jobs’s keynotes, which make excellent learning tools.
In January 2007, Jobs gave perhaps his greatest presentation to introduce the new iPhone. This speech demonstrates the techniques he and other inspiring leaders use to wow their audiences – techniques you can use in your next presentation.
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Carmine Gallo: Once you identify a theme make sure it’s clear and consistent throughout the presentation. Think of a staff meeting as a presentation. So let’s say you’re a sales manager introducing a new software tool to help your team generate track and share sales leads. You might kick off your meeting this way, “Good morning thanks for coming. I know you’ll be really excited about this. Today we make it easier for you to make your quota.” That’s the headline, “easier to make quota.” It’s memorable and it sets the direction for the rest of your meeting. It gives your audience a reason to listen.
