If you’re ever stuck for conversation in a bar, at a cocktail party, a dinner party, wherever, drop that question into the mix and you’re sure to get some conversation going. Back in my day (yeah, yeah, I know), the bar conversation starter was always “What’s your sign?” I always found “What’s your story” to be much more effective.
http://www.greggmorris.com/whats-your-story
Great stories make great content and in this day and age of limited attention spans, great content, great stories, drive customers to connect with your business, your brand and your people.
